Values vs. Value
Unknown
14 years ago
New research revealing a disparity between what shoppers say and...Read More
Values vs. Value
Reviewed by Unknown
on
Wednesday, February 23, 2011
Rating:
Sometimes scientific research teaches us things we might not want to know.
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
The lure of maximising profits at the cost of creating customer value can be devastating in the long term.