Creating real value
Unknown
13 years ago
For decades, businesses have been involved in creating value: and...Read More
Creating real value
Reviewed by Unknown
on
Tuesday, September 11, 2012
Rating:
Sometimes scientific research teaches us things we might not want to know.
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
The lure of maximising profits at the cost of creating customer value can be devastating in the long term.