Marketing Lessons for Coke from Peru’s Big Cola Marketing Lessons for Coke from Peru’s Big Cola Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5
The Challenge of Creating Digital Content for Luxury Brands The Challenge of Creating Digital Content for Luxury Brands Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5

Why the ALS Ice Bucket Challenge Went Viral

Henrique Boclin Sunday, August 24, 2014
The campaign involves people dumping buckets of ice water on themselves (or being doused by others), sharing a video of the experience an...Read More
Why the ALS Ice Bucket Challenge Went Viral Why the ALS Ice Bucket Challenge Went Viral Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5

The Most Productive People Know Who to Ignore

Henrique Boclin Sunday, August 24, 2014
A coaching client of mine is managing partner at a very large law firm, and one of the issues we’ve been working on is how to cope more eff...Read More
The Most Productive People Know Who to Ignore The Most Productive People Know Who to Ignore Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5
How Google Has Changed Management, 10 Years After its IPO How Google Has Changed Management, 10 Years After its IPO Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5

Why Marketers Want to Make You Cry

Henrique Boclin Sunday, August 24, 2014
“Hey – Dad? You want to have a catch?” Every time I watch  Field of Dreams , there’s one scene that gets me. When Kevin Costner’s charact...Read More
Why Marketers Want to Make You Cry Why Marketers Want to Make You Cry Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5

Why companies should care about e-care

Henrique Boclin Sunday, August 24, 2014
A European telecommunications company  wanted to lower the cost of its customer service operations but worried about the potential loss of ...Read More
Why companies should care about e-care Why companies should care about e-care Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5

Developing talent for large IT projects

Henrique Boclin Sunday, August 24, 2014
Large IT-driven transformation  programs are important for creating business value in all industries. However, our research, conducted in c...Read More
Developing talent for large IT projects Developing talent for large IT projects Reviewed by Henrique Boclin on Sunday, August 24, 2014 Rating: 5
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