RESEARCH—YOU’RE DOING IT WRONG. HOW UNCOVERING THE UNCONSCIOUS IS KEY TO CREATIVITY
Unknown
Wednesday, December 19, 2012
If you think consumers are telling you what they want in traditional research, you’re wrong. Deutsch’s Douglas Van Praet argues that marke...Read More
RESEARCH—YOU’RE DOING IT WRONG. HOW UNCOVERING THE UNCONSCIOUS IS KEY TO CREATIVITY
Reviewed by Unknown
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Wednesday, December 19, 2012
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