Build Loyalty like George Bailey

Unknown Monday, September 26, 2011
In the movie  It’s a Wonderful Life , businessman George Bailey shifts from despair to intense motivation when an angel intervenes t...Read More
Build Loyalty like George Bailey Build Loyalty like George Bailey Reviewed by Unknown on Monday, September 26, 2011 Rating: 5

Brandwashed

Unknown Monday, September 26, 2011
Like a surgeon exposing the nasty underbelly of medical malpractice, Martin Lindstrom, branding expert and author of the neuromarketing boo...Read More
Brandwashed Brandwashed Reviewed by Unknown on Monday, September 26, 2011 Rating: 5
Gap: Creating a Global Brand Strategy that Swings Gap: Creating a Global Brand Strategy that Swings Reviewed by Unknown on Monday, September 26, 2011 Rating: 5

Europe’s Restless Companies

Unknown Monday, September 26, 2011
Not long ago, reports that Spanish telecom giant Telefónica was moving a big chunk of its business from Madrid to London would have been a...Read More
Europe’s Restless Companies Europe’s Restless Companies Reviewed by Unknown on Monday, September 26, 2011 Rating: 5
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