What’s in a Brand?

Henrique Boclin Sunday, July 28, 2013
Tradition, culture, craftsmanship all contribute to the brand you buy. But how much more are you willing to pay for that label? Impeccabl...Read More
What’s in a Brand? What’s in a Brand? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

The Rise of Multicultural Managers

Henrique Boclin Sunday, July 28, 2013
Many multinational companies have hidden, unrecognised multicultural gems within their ranks. To find these and get the most from their uni...Read More
The Rise of Multicultural Managers The Rise of Multicultural Managers Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Disseminating Strategy: A User’s Guide

Henrique Boclin Sunday, July 28, 2013
Your new strategy looks good on paper, it looks good in the executive suite. But what does it take for the work force to get it? Britain’...Read More
Disseminating Strategy: A User’s Guide Disseminating Strategy: A User’s Guide Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

The Perils of Short-Term Thinking

Henrique Boclin Sunday, July 28, 2013
It’s hard to ignore shareholder demands for quarterly earnings miracles. But too often what looks like “success” today can inhibit a compan...Read More
The Perils of Short-Term Thinking The Perils of Short-Term Thinking Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Cadillac's Changing Face: Losing the Laurel?

Henrique Boclin Sunday, July 28, 2013
Cadillac is considering changing its logo, dropping the laurel wreath that surrounds the crest of  General Motors’ ( GM )  luxury brand. ...Read More
Cadillac's Changing Face: Losing the Laurel? Cadillac's Changing Face: Losing the Laurel? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

The End: Barnes & Noble in Silicon Valley

Henrique Boclin Sunday, July 28, 2013
As the chief executive of  Barnes & Noble f rom 2010 to 2013, William Lynch might have had one of the most difficult jobs in the retail...Read More
The End: Barnes & Noble in Silicon Valley The End: Barnes & Noble in Silicon Valley Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5
Starbucks Adds Phone-Charging Stations. What's Next, Showers? Starbucks Adds Phone-Charging Stations. What's Next, Showers? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Why Unqualified Candidates Get Hired Anyway

Henrique Boclin Sunday, July 28, 2013
Why do businesses evaluate candidates solely on past job performance, failing to consider the job's difficulty? Why do university admis...Read More
Why Unqualified Candidates Get Hired Anyway Why Unqualified Candidates Get Hired Anyway Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5
The do-or-die questions boards should ask about technology The do-or-die questions boards should ask about technology Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5
Managing when vendor and supplier risk becomes your own Managing when vendor and supplier risk becomes your own Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

How to Keep Your Customers Loyal

Henrique Boclin Sunday, July 28, 2013
When customers leave for other vendors, it's always your fault.  Therefore, you'd best understand why they leave and what you m...Read More
How to Keep Your Customers Loyal How to Keep Your Customers Loyal Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Shop Online, Pick Up in Store?

Henrique Boclin Sunday, July 28, 2013
Shopping online makes it easy for customers to find exactly what they want without scouring store shelves for elusive gadgets, dishware, ...Read More
Shop Online, Pick Up in Store? Shop Online, Pick Up in Store? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5
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