When Do Advertisers Tell the Truth?

Henrique Boclin Sunday, November 17, 2013
A marketing professor explores what happens when the interests of an advertiser and a consumer aren’t such a perfect match.  Adv...Read More
When Do Advertisers Tell the Truth? When Do Advertisers Tell the Truth? Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5

Ferragamo: New Twist to Classic Design

Henrique Boclin Sunday, November 17, 2013
Over the past two years the classic Italian luxury brand has updated its image, listed on the stock exchange, brought in an outs...Read More
Ferragamo: New Twist to Classic Design Ferragamo: New Twist to Classic Design Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5

CSR as a Quality Enabler

Henrique Boclin Sunday, November 17, 2013
“Sustainability” is about more than being environmentally or socially responsible. The story of Tchibo Coffee shows that it can also gi...Read More
CSR as a Quality Enabler CSR as a Quality Enabler Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5

A Recipe for Change

Henrique Boclin Sunday, November 17, 2013
Despite the inspirational stories we read about companies such as Zappos, Innocent Drinks and Google, the truth is that most of us are usin...Read More
A Recipe for Change A Recipe for Change Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5

What Strategists Can Learn from Architecture

Henrique Boclin Sunday, November 17, 2013
Managers routinely claim that their strategic planning process creates large, detailed documents, but often little else.  It’s as if the pr...Read More
What Strategists Can Learn from Architecture What Strategists Can Learn from Architecture Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5

Understanding Chinese Consumers

Henrique Boclin Sunday, November 17, 2013
After spending 15 years in North America, I returned home to China and found some fascinating phenomena.  A bottle of 2006 Penfolds Bin 389...Read More
Understanding Chinese Consumers Understanding Chinese Consumers Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5
In Amazon and Walmart’s Battle for Dominance, Who Loses Out? In Amazon and Walmart’s Battle for Dominance, Who Loses Out? Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5
The Future of the Indian Rupee Is Tied to Oil Imports The Future of the Indian Rupee Is Tied to Oil Imports Reviewed by Henrique Boclin on Sunday, November 17, 2013 Rating: 5
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