Starbucks Reinvented
Unknown
11 years ago
Harvard Business School Professor and historian Nancy Koehn has...Read More
Starbucks Reinvented
Reviewed by Unknown
on
Sunday, September 07, 2014
Rating:
Sometimes scientific research teaches us things we might not want to know.
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
The lure of maximising profits at the cost of creating customer value can be devastating in the long term.