What’s in a Brand?

Henrique Boclin Sunday, July 28, 2013
Tradition, culture, craftsmanship all contribute to the brand you buy. But how much more are you willing to pay for that label? Impeccabl...Read More
What’s in a Brand? What’s in a Brand? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

The Rise of Multicultural Managers

Henrique Boclin Sunday, July 28, 2013
Many multinational companies have hidden, unrecognised multicultural gems within their ranks. To find these and get the most from their uni...Read More
The Rise of Multicultural Managers The Rise of Multicultural Managers Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Disseminating Strategy: A User’s Guide

Henrique Boclin Sunday, July 28, 2013
Your new strategy looks good on paper, it looks good in the executive suite. But what does it take for the work force to get it? Britain’...Read More
Disseminating Strategy: A User’s Guide Disseminating Strategy: A User’s Guide Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

The Perils of Short-Term Thinking

Henrique Boclin Sunday, July 28, 2013
It’s hard to ignore shareholder demands for quarterly earnings miracles. But too often what looks like “success” today can inhibit a compan...Read More
The Perils of Short-Term Thinking The Perils of Short-Term Thinking Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Cadillac's Changing Face: Losing the Laurel?

Henrique Boclin Sunday, July 28, 2013
Cadillac is considering changing its logo, dropping the laurel wreath that surrounds the crest of  General Motors’ ( GM )  luxury brand. ...Read More
Cadillac's Changing Face: Losing the Laurel? Cadillac's Changing Face: Losing the Laurel? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

The End: Barnes & Noble in Silicon Valley

Henrique Boclin Sunday, July 28, 2013
As the chief executive of  Barnes & Noble f rom 2010 to 2013, William Lynch might have had one of the most difficult jobs in the retail...Read More
The End: Barnes & Noble in Silicon Valley The End: Barnes & Noble in Silicon Valley Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5
Starbucks Adds Phone-Charging Stations. What's Next, Showers? Starbucks Adds Phone-Charging Stations. What's Next, Showers? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Why Unqualified Candidates Get Hired Anyway

Henrique Boclin Sunday, July 28, 2013
Why do businesses evaluate candidates solely on past job performance, failing to consider the job's difficulty? Why do university admis...Read More
Why Unqualified Candidates Get Hired Anyway Why Unqualified Candidates Get Hired Anyway Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5
The do-or-die questions boards should ask about technology The do-or-die questions boards should ask about technology Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5
Managing when vendor and supplier risk becomes your own Managing when vendor and supplier risk becomes your own Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

How to Keep Your Customers Loyal

Henrique Boclin Sunday, July 28, 2013
When customers leave for other vendors, it's always your fault.  Therefore, you'd best understand why they leave and what you m...Read More
How to Keep Your Customers Loyal How to Keep Your Customers Loyal Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

Shop Online, Pick Up in Store?

Henrique Boclin Sunday, July 28, 2013
Shopping online makes it easy for customers to find exactly what they want without scouring store shelves for elusive gadgets, dishware, ...Read More
Shop Online, Pick Up in Store? Shop Online, Pick Up in Store? Reviewed by Henrique Boclin on Sunday, July 28, 2013 Rating: 5

The seven deadly sins of management

Henrique Boclin Saturday, July 20, 2013
What is about bad bosses  that we find  so fascinating? Perhaps, like every anti-hero, we find bad manager a ripe target for criticism or...Read More
The seven deadly sins of management The seven deadly sins of management Reviewed by Henrique Boclin on Saturday, July 20, 2013 Rating: 5

How Michael Dell Could Reinvent His Company

Henrique Boclin Saturday, July 20, 2013
In 1989, a 24-year-old Michael Dell told  Inc . magazine that he planned to be CEO of his company for at least 60 years. "But if for s...Read More
How Michael Dell Could Reinvent His Company How Michael Dell Could Reinvent His Company Reviewed by Henrique Boclin on Saturday, July 20, 2013 Rating: 5
Kellogg Brings in Former Campbell CEO Doug Conant to Teach Leadership Skills Kellogg Brings in Former Campbell CEO Doug Conant to Teach Leadership Skills Reviewed by Henrique Boclin on Saturday, July 20, 2013 Rating: 5

Making the Case for a Barnes & Noble Split

Henrique Boclin Saturday, July 20, 2013
Could a breakup of moribund bookseller  Barnes & Noble   increase its value by more than 44 percent? That’s what Wall Street seems to...Read More
Making the Case for a Barnes & Noble Split Making the Case for a Barnes & Noble Split Reviewed by Henrique Boclin on Saturday, July 20, 2013 Rating: 5
Apple's TV Deals, Like the Time Warner Cable Pact, Fail Its Ambitions Apple's TV Deals, Like the Time Warner Cable Pact, Fail Its Ambitions Reviewed by Henrique Boclin on Saturday, July 20, 2013 Rating: 5

The Games Companies and Activists Play

Henrique Boclin Wednesday, July 17, 2013
When is corporate activism most effective? A good or bad service often costs us more than what comes out of our pocketbook. The ...Read More
The Games Companies and Activists Play The Games Companies and Activists Play Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5

Why The Boss Cheats And Steals

Henrique Boclin Wednesday, July 17, 2013
Did you ever think the boss with the big desk in the corner office was a little less honest than you and your fellow cube-mates? You migh...Read More
Why The Boss Cheats And Steals Why The Boss Cheats And Steals Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5
To Be Made Here, or Elsewhere -- a Look inside Outsourcing Decisions To Be Made Here, or Elsewhere -- a Look inside Outsourcing Decisions Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5
Emerging Market Multinationals: New Giants on the Block Emerging Market Multinationals: New Giants on the Block Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5

Will Microsoft's Reorganization Pay Off?

Henrique Boclin Wednesday, July 17, 2013
Microsoft's reorganization of its operating structure last week is a big move. CEO Steve Ballmer says he wants to make the company more...Read More
Will Microsoft's Reorganization Pay Off? Will Microsoft's Reorganization Pay Off? Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5

Tell the Customer's Story, Not Your Story

Henrique Boclin Wednesday, July 17, 2013
Every day, I receive around a dozen press releases from companies announcing new products.  Here's a real-life example (name changed)...Read More
Tell the Customer's Story, Not Your Story Tell the Customer's Story, Not Your Story Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5

Insourcing at GE: The Real Story

Henrique Boclin Wednesday, July 17, 2013
GE's "insourcing" of appliance manufacturing to the U.S. has been trumpeted as a major reversal of the trend of sending job...Read More
Insourcing at GE: The Real Story Insourcing at GE: The Real Story Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5

Know the game, change the game

Henrique Boclin Wednesday, July 17, 2013
Our way  of thinking about leadership, management and organisation is confused, contradictory, and fraughtwith danger. We are seriously sel...Read More
Know the game, change the game Know the game, change the game Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5

Can founders let go?

Henrique Boclin Wednesday, July 17, 2013
When you love something, you notice in details. In a relationship, that might be a partner's laugh or particular way of moving. For How...Read More
Can founders let go? Can founders let go? Reviewed by Henrique Boclin on Wednesday, July 17, 2013 Rating: 5

BlackBerry Shareholder Angst in Six Questions

Henrique Boclin Tuesday, July 09, 2013
BlackBerry Chief Executive Officer Thorsten Heins faced shareholders on Tuesday—not exactly a pleasant task, given that the company’s stead...Read More
BlackBerry Shareholder Angst in Six Questions BlackBerry Shareholder Angst in Six Questions Reviewed by Henrique Boclin on Tuesday, July 09, 2013 Rating: 5

When brands fail

Henrique Boclin Tuesday, July 09, 2013
Good branding can help companies, but it can inflict serious damage when things go wrong. What do Colgate, Nike, and Apple’s iPod have in...Read More
When brands fail When brands fail Reviewed by Henrique Boclin on Tuesday, July 09, 2013 Rating: 5

How Millennials Think, and What To Do About It

Henrique Boclin Tuesday, July 09, 2013
During the last month, hundreds of thousands of our nation’s college graduates have proudly crossed the chasm between college and the worki...Read More
How Millennials Think, and What To Do About It How Millennials Think, and What To Do About It Reviewed by Henrique Boclin on Tuesday, July 09, 2013 Rating: 5

How To Craft An Effective Sales Pitch

Henrique Boclin Tuesday, July 09, 2013
How do you craft an effective sales pitch? First, ditch the “pitch”—or at least neglect the traditional meaning of the word. It basically d...Read More
How To Craft An Effective Sales Pitch How To Craft An Effective Sales Pitch Reviewed by Henrique Boclin on Tuesday, July 09, 2013 Rating: 5

Your Brain at Work

Henrique Boclin Tuesday, July 09, 2013
When Apple fanatics lined up to get the new iPhone in 2011, the  New York Times  published an op-ed titled “You Love Your iPhone. Literally...Read More
Your Brain at Work Your Brain at Work Reviewed by Henrique Boclin on Tuesday, July 09, 2013 Rating: 5
Would You Wear That Company's T-Shirt in Public? Would You Wear That Company's T-Shirt in Public? Reviewed by Henrique Boclin on Tuesday, July 09, 2013 Rating: 5

Connect, Then Lead

Henrique Boclin Tuesday, July 09, 2013
Is it better to be loved or feared? Niccolò Machiavelli pondered that timeless conundrum 500 years ago and hedged his bets. “It may be ...Read More
Connect, Then Lead Connect, Then Lead Reviewed by Henrique Boclin on Tuesday, July 09, 2013 Rating: 5
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