Reviewed by Unknown
on
Tuesday, February 12, 2013
Rating:
Reviewed by Unknown
on
Tuesday, February 12, 2013
Rating:
Sometimes scientific research teaches us things we might not want to know.
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
The lure of maximising profits at the cost of creating customer value can be devastating in the long term.
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