Leave My Brand Alone
Unknown
12 years ago
What happens when the brands we favor come under attack? ...Read More
Leave My Brand Alone
Reviewed by Unknown
on
Monday, January 28, 2013
Rating:
Sometimes scientific research teaches us things we might not want to know.
An ideological gulf has opened in today’s business world, between companies that look outward for long-term value and those relying on internal resources.
The lure of maximising profits at the cost of creating customer value can be devastating in the long term.